Typography
Arial is chosen as the general typeface for Höegh Autoliners, Höegh Fleet Services and Höegh Technical Management. Arial is a common font found on all computers with Microsoft Office, therefore it is a great choice for PowerPoint presentations and Word documents. To guarantee consistency use Arial in all MS Office applications.
It is important to establish a typographic weight hierarchy when creating layouts for presentations or documents. This ensures good readability and enhances the overall experience for your audience.
The example image shows a good typographic hierarchy. You can also find inspiration and relevant examples on how to establish a good typographic hierarchy on our website www.hoeghautoliners.com.
In the case of large amounts of text, you may choose the Times New Roman for the body text.
Language
The language is English and shall be used to the largest possible extent, including in written internal communication when not otherwise required by law.
Always refer to the Communications Policy and the Written Communications Guideline to ensure that all text produced on behalf of the Company has a common style and format.
Helvetica Neue
We’ve selected Helvetica Neue as our exclusive brand font to maintain a consistent and recognizable typeface across all client-facing materials. From our logo to the website, advertisements, printed materials, workwear, and vessels, Helvetica Neue is consistently employed. Its versatility is showcased through a variety of weights, as demonstrated on the right.
Fonts are licenced software. The Helvetica Neue fonts can for this reason not be made available for free distribution. If needed, contact IT-support to obtain the appropriate fonts.
Language
The language is English and shall be used to the largest possible extent, including in written internal communication when not otherwise required by law.
Always refer to the Communications Policy and the Written Communications Guideline to ensure that all text produced on behalf of the Company has a common style and format.
